AN AMERICAN ICON

MÁS PIZZA. MENOS DINERO.

It starts with the promise of getting excellent quality pizza for less money, but the Pizza Patrón brand extends far beyond the products it sells.  Pizza Patrón has been a lightning rod for discussion about Hispanic life in the U.S. creating a great platform for connection and conversation.

PIZZA POR PESOS®

In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  The company gained over 500 million media impressions in the U.S. alone valued at more than $35 million. Pesos are still accepted today at every location.  #PizzaPorPesos

PIZZA POR FAVOR®

In 2012, the company’s PIZZA POR FAVOR® promotion gave free pizzas to anyone who ordered in Spanish sparking international news coverage and lively debate throughout the U.S. The company received over 10 million media impressions and gave away more than 80,000 pizzas at its 97 locations.  #GraciasComunidad

PIZZA LA CHINGONA™

In 2014, the company fired up taste buds and global conversation with its limited-time offer pizza, named La Ch!#gona. Many media outlets refused to air the name uncensored resulting in national news coverage. The campaign won numerous awards including Best PR Campaign from the 2014 U.S. Hispanic Idea Awards.  #PizzaChingon

INTERNATIONAL NEWS

TELIVISION, ONLINE & PRINT COVERAGE

Pizza Patrón’s unique brand position has generated hundreds of millions of media impressions over the years sparking lively debate around the world.